I’m Taylor Petersen, a founder and brand strategist from Seattle, now in the MS in Marketing Strategy & Analytics program at UT Austin McCombs. I help brands figure out who they are, then help the world see it.
Strengths, backed by the work.
I started The Next Creative Solution in 2022 while finishing my degree, and ran every part of it: winning and managing clients across industries, keeping projects on budget and on deadline, and hiring and leading a small team. Clients referred me to other clients.
I can take a brand from a blank page to a finished system: positioning, logo, palette, website and social. For The International Retail Academy, that meant a new site and identity that lifted site sessions 75% in the first week.
I studied in the Netherlands and Finland, started my career in London, and worked with leadership in Brussels and the UK. At Avida I adapted campaigns for different markets and earned my place on a team where most colleagues had 25+ years’ experience.
I design and build websites and brand identities myself, and I’m adding the analytics side at McCombs: research design, conjoint analysis, choice modeling and pricing optimization, using R, Python and Excel.
“Taylor is not only entrepreneurial but also exhibits a level of maturity and tenacity.”Jennifer Tucker, Executive Director, Wave Europe BV · thesis supervisor
Websites, brand identities and marketing for growing businesses.
A clearer brand, website and social presence for a retail consultancy ready to grow.
A full brand identity for a neighborhood social house, from the logo to the cocktail menu.
Nearly four years, from London intern to Marketing Coordinator, across multiple markets.
A new website guests can actually navigate, plus the look for a spring event.
An event, brand kits and websites from The Next Creative Solution.
Event concept · Brand partnerships · Design
Read the case study →
Website design · Brand refresh
Brand kit
Brand identity · Concept project
My path into marketing didn’t start in a traditional role. It started in conversations with founders who were building something from nothing: shaping early ideas, refining their positioning, and figuring out how to bring a brand into the world in a way that actually lands.
Since then I’ve studied business in the Netherlands, interned in London, spent nearly four years with Avida International, and run my own consultancy. Now I’m adding analytics to the toolkit at McCombs.
“In the first week our site sessions increased by 75%.”Kayleigh Fazan, The International Retail Academy
I’m looking for Creative Strategist and Creative Project Manager roles where creative direction meets data.