The idea
Collaboration over competition. Instead of each brand marketing on its own, I wanted one evening where guests could move from skincare to candles, fashion, photography, wine tasting and aesthetic treatments, and where every partner brand met a new, like-minded audience.
What I did
I came up with the concept and brought the partners together, including Jo Malone, Pinch and Hotel Sorrento, which hosted the evening.
I also designed the event’s identity: a deep wine-red and cream palette with an elegant script, so every graphic felt like a personal invitation. I carried it across the poster, the lineup graphic and a mood board that set the tone for guests before they arrived.
